One of the ways I promote my Referral Partners is on my email signature. I have a small section mentioning who they are and the benefits of their product or service.

I tend to reserve this tactic for people who also go above and beyond in helping me. I have also experienced their product or service myself and am confident to refer them.

The individuals will also be experienced in Referral Marketing so they understand the process.

They are free to get in touch directly or I will introduce them. Ideally, I like to introduce them because it also gives me that chance to ask the potential client pre qualifying questions on behalf of my referral source. This will save my Referral Partner time and make their business more efficient. If the product or service is not right for the prospect then we establish this in the questioning and I can refer to another supplier if I know one. Either way I am providing a better quality referral and not wasting anyone’s time.

Finally, keep it brief.

Only this week I have generated 2 fantastic referrals from my signature promotion.