It’s easy to type with one or two fingers and get a reasonable speed.

Once we learn to use all our fingers, though, we can do so much more efficiently. However, we do have to go through a certain period of adjustment while we learn the new skill. In fact, we may go a little slower at first.

It’s similar with Referral Marketing. For those of you who have spent your professional careers selling yourselves and your own products, there can be an adjustment period while you train your network to do it for you. In fact, it may appear at first it’s easier to just give up and do it yourself again.

These initial frustrations are understandable – especially while you are selecting the “correct” partners and possibly “kissing a few frogs”.

If you stick with it, the ultimate result will provide a number of people who are highly trained and highly motivated to “sell” you.

When you have a group of these true believers introducing you and your product by 3rd party recommendation, it simply has to be more efficient then you doing it yourself. There are more of them and people believe third party recommendations more than they do direct sales pitches.

Many of you will continue to promote your own business yourselves, and why not? You are good at it. But just think… how much more business will you be getting if you continue to promote yourself and you have a team promoting you as well?

It takes persistence.