It appears that the ability to network is one of the reasons that modern day man has survived, whereas – in days gone by – physically superior “humans” died.

I was watching “The Planet of the Ape man”, a BBC production about how modern man when he arrived in Europe 32,000 years ago found Europe already occupied by the Neanderthal. The Neanderthal, despite common belief, was a species of similar intelligence (in fact they had bigger brains) and far superior physical strength to us.

They had been there for millions of years and were quite simply the most dominant species.

The program went on to explain the main reasons why modern man survived and finally became dominant.

They would welcome new groups to join them, to increase their size and also share ideas and technology. In comparison, the Neanderthal lived in small family groups where, even if they developed technology, the idea would stay within the group.

It strikes me as interesting that there are many similarities to people in the modern age – growing their business by referral marketing and networking.

Some people see the value in developing relationships, helping each other, sharing ideas and resources and learning new skills while others do not.

The smart networker has a few varied and strategic networks. We grow our business and make our lives easier by discovering new opportunities provided by meeting new people to get referrals, information and support.

If networking could help our species in its fight for survival over 32,000 years ago, I am sure it can help people survive a recession.

What do you think?