I saw a great example of incentive triangulisation at the Wafi City Dubai last night.

The Arabian Park Hotel gave us discount vouchers to Sevilles. Sevilles then gave me vouchers for use in Ashas. As we left, Ashas gave us a 2 for 1 voucher to be used in Carters or Sevilles – you just follow the discount trail. What a great way of keeping people in the complex and away from the competition.

At all points they got our details for their CRM system.

Well done Wafi marketing.

Do you do anything similar?