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Download article as PDF We all know that testimonials sell better than adverts. Especially when the testimonial is from someone we know, like and trust. It looks like facebook is getting really smart. They are now linking adverts to “LIKE”s hence the advert automatically transforms into a defacto testimonial for the product/service/event etc. Immediately this [...]

Download article as PDF Have you ever noticed how the world’s tallest building is always built during economic boom and then a recession follows straight afterwards? Think of the Burj Khalifa and many other structures. Economic trends are cyclical. Hence, tough times and boom times will continue forever. During the good times companies do not [...]

Download article as PDF Mike gives us his second tip from our trip on the mountain bike trail

Download article as PDF In the last two weeks I have received two very interesting business cards. The first had it’s email address spelt incorrectly and in fact the card wasn’t even of the person who gave it to me, it was their bosses. Apparently the boss didn’t network but was happy to send his [...]

Download article as PDF Have you ever had a friend tell you that they have just bought a product from a competitor? When you ask them, they normally say “Oh I’m so sorry. I forgot you did that” or “They called me and I didn’t know you did that.” These scenarios often happen when you [...]

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Download article as PDF Matt Farr, one of my clients, the other day chuckled “Hey Phil, I still have you down as ‘Phil Business’ in my Phone.” I had been introduced to Matt by my personal trainer, Santa. Matt was looking to open a business and be registered in Dubai (he arranges treks to Nepal). [...]

Download article as PDF As a BNI member myself one of things I have always liked is the incredible names many of the chapters have. e.g. Legends, Kaizen ( continual improvement by small increments), High Flyers, Winners etc. They “scream out” success, hope, high achievement, team, commitment, continual improvement. The very elements that make a [...]

Download article as PDF It appears that the ability to network is one of the reasons that modern day man has survived, whereas – in days gone by – physically superior “humans” died. I was watching “The Planet of the Ape man”, a BBC production about how modern man when he arrived in Europe 32,000 [...]