Download article as PDF An irresistible USP! (Unique Selling point) I recently spoke to a web design company that was selling websites but didn’t have one themselves! This seems strange on so many levels. Yet it made me think. I started to look at companies that help people to get new business, for example advertising [...]

Download article as PDF I was at a networking event recently and someone asked for my opinion. It was an interesting scenario. The individual was being sent bulk e mailers ( through Linked in ) They were basically started by “Hi”. There was no use of his name. His issue was that: Firstly, the mailers [...]

Download article as PDF Mike gives us his second tip from our trip on the mountain bike trail